Gain
City
brANDING animation

Role

Animation & Art Director/ 3D Generalist

As part of the Gain City branding, my team and I developed two original 3D mascots, "Ahboy" and "Ahgirl", who became the main characters across campaigns and helped established a consistent, recognizable animated presence for the brand.

These are a series of animated branding videos and visuals for Instagram and TikTok that I have produced for Gain City, catered for different seasonal and promotional campaigns. The goal was to build a cohesive visual identity that is vibrant, family-friendly and approachable - something that would connect with everyday audiences.

For these projects, I managed the full animation pipeline - from concept development, storyboarding, and layout design to final animation and post-production.

Mixed-reality video

Gain City's Sungei Kadut 10th Anniversary

REAL-time
3d character integration

for Gain City TikTok Livestream

For the monthly Gain City Day Tiktok livestream, this real-time workflow was developed to integrate the 3D mascot into a TikTok livestream that could interact with the human host. Using VTuber-style technology, we combined tools like Maya, Unreal Engine, iClone, Voicemod, OBS, and LIVE Face App to motion-capture a performer in a separate room. This allowed the 3D mascot to appear live on stream, reacting and conversing with the host in real time.

mascot kit

for Gain City Marketing & E-commerce Campaigns

I developed a series of mascot image assets featuring the two main characters to use across digital platforms - including e-commerce, social media, and promotional materials - ensuring consistency and flexibility in how the characters appear throughout the brand's touch point.

The image library includes a range of poses, expressions, and scenarios for different campaigns and festive occasions.